Thursday, July 29, 2010


The term I've read/heard all day?
EV being electric vehicle, that is.The term comes from this article.Apparently, the Tesla Model S got to pre-orders without me being aware.

To be as blunt as possible, Tesla can't get that into people's garages fast enough. The electric vehicle's time is now, and while Tesla is still a young company, they have done what many have not: gotten a car into production. Additionally, they are selling the car to the audience that is most likely to buy it: affluent enthusiasts. An electric sports car can use the hottest technology to show people what is possible, and then as that technology gets cheaper, so can the car. Tesla can come into the mainstream through the high end. Trickle down effects -while dubious in economics- work well with technology. First the early adopters with their wallets come along, then as the product gets refined it also becomes commoditized.
First came the roadster (high end sports car, meant for the few who can afford it) at $109,000, now comes the Model S (luxury sedan, meant for those who want the status symbol, but want some utility too) at $40,000.
Now, Tesla may not lead the charge into the consumer market (that may not be the image they're going for), but they are setting the stage for the mass-market EV.

I'm not excited for a future that goes vroom, I'm excited for a future that goes whoosh!

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